Who We Are?
Our MissioN
At Milky Wave, we’re on a mission to spread the joy and excitement of stand-up paddleboarding (SUP) throughout Serbia. As the pioneering mobile SUP shop in the region, we aim to make paddleboarding accessible and enjoyable for everyone, everywhere. Our goal is to empower individuals of all ages and skill levels to explore waterways with ease and confidence, transforming every paddle stroke into an adventure.
Extraordinary Experiences
We’re not just about renting high-quality SUP boards, we’re about creating unmatched experiences on the water. Our vibrant, mobile trailer, stocked with the latest in SUP equipment, travels across Serbia to meet you at lakes, rivers, and special events. Beyond equipment rental, we organize and participate in SUP events and competitions, fostering a sense of community and connection among paddleboard enthusiasts.
Our Core Values
- Community: Building a strong, inclusive paddleboarding community lies at the heart of everything we do. Our events are designed to unite enthusiasts, share experiences, and celebrate the SUP lifestyle together.
- Mobility: Freedom and adventure drive us. Our mobile SUP shop brings the best in paddleboarding directly to you, making it easier than ever to access the equipment you need, wherever your adventures take you.
- Sustainability: We hold a deep respect for our natural water environments and are committed to promoting sustainable practices among our community. We encourage paddlers to leave no trace and to protect the waterways that bring us so much joy.
- Excellence: Quality is our promise — from the SUP boards we rent to the events we host. We're dedicated to providing exceptional service and unforgettable experiences, ensuring every paddler feels supported and inspired.